INTERSPORT is proud to announce its partnership with EA SPORTS FC™ 25, set to launch worldwide on September 27, marking a significant step in INTERSPORT's strategy to connect with fans of the world’s game while strengthening its presence among athletes.
As part of this collaboration, INTERSPORT will be featured within the matchday experience for EA SPORTS FC™ 25 players as part of in-game signage, bringing INTERSPORT closer to consumers who engage with EA SPORTS FC™ 25. This strategic media investment underscores INTERSPORT’s commitment to staying relevant in an ever-evolving market and enhancing brand visibility among sports enthusiasts.
Connect with a digitally-native audience
Partnering with EA SPORTS FC™ 25 allows the INTERSPORT Group to connect with a digitally-savvy audience that values both sport and the digital experiences that accompany it. This collaboration is not just about visibility; for INTERSPORT, it’s about making a meaningful connection with a new audience of athletes and sports enthusiasts.
Driving Growth and Relevance
This partnership aligns with INTERSPORT's "GROW TOGETHER FASTER" strategy, launched in 2023, which aims to accelerate growth and enhance consumer engagement through innovative business models and omnichannel excellence. Through a partnership that sees INTERSPORT featured in-game within EA SPORTS FC™ 25, INTERSPORT is not only reinforcing its brand presence but also ensuring it remains at the forefront of industry trends, particularly as digital and physical sports experiences continue to converge.
INTERSPORT's partnership with EA SPORTS FC™ 25 is also a strategic move to enhance its hyper-local network of stores by driving traffic and engagement through digital channels, ultimately leading consumers back to the in-store experience where they can find the expert advice, equipment, and community connections they seek.
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